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Enabling businesses to regain control of growth, market focus, and commercial execution
Strategic Advisor solves commercial problems that sit across strategy, market entry, marketing, sales, and growth
Strategic Advisor solves commercial problems that sit across strategy, market entry, marketing, sales, and growth
25 years of commercial experience as an entrepreneur and business advisor
Background in law and investment banking at Morgan Stanley, Deutsche Bank, Credit Suisse
80 companies advised globally, across SaaS, professionl services, consulting, fintech
Worked with Santander, Corporation of London, Institute of Sales Professionals
When Clients Engage
When Clients Engage
Growth has stalled despite sustained effort
Market positioning feels unclear or too broad
Sales cycles are long and unpredictable
Expansion into new regions is underperforming
Teams are active, but leadership lacks clarity on what’s working
Core Advisory Services
Core Advisory Services
Commercial & Growth Strategy
Commercial & Growth Strategy
Defining where the business should compete, which customers to prioritise, and how revenue is created in practice
Market Entry & Market Validation
Market Entry & Market Validation
Testing demand, pricing, and buyer response before committing capital or scaling activity
Positioning & Value Proposition Design
Positioning & Value Proposition Design
Clarifying what the business stands for, what problem it solves, and why buyers should engage
Customer Acquisition & Engagement Systems
Customer Acquisition & Engagement Systems
Designing structured approaches to reach, engage, and convert senior decision-makers
Sales Strategy & Deal Flow Management
Sales Strategy & Deal Flow Management
Improving how opportunities are created, qualified, progressed, and closed
Growth Execution & Performance Enablement
Growth Execution & Performance Enablement
Supporting leadership teams with hands-on execution, tooling, and commercial visibility.
How We Typically Work
How We Typically Work
Commercial Diagnosis
Market & Buyer Clarity
Strategy and Prioritisation
Structure Execution Support
Ongoing Review and Course Correction
A structure approach to problem solving
Client Testimonial
Client Testimonial
Case Studies
Case Studies
Examples of real client engagements, detailing the commercial challenges faced, the work delivered, and the results achieved.
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