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Enabling businesses to regain control of growth, market focus, and commercial execution
Strategic Advisor helps businesses regain control of growth by fixing the commercial fundamentals that sit across strategy, positioning, sales, and execution
Strategic Advisor helps businesses regain control of growth by fixing the commercial fundamentals that sit across strategy, positioning, sales, and execution
25 years of commercial experience as an entrepreneur and business advisor
Background in law and investment banking at Morgan Stanley, Deutsche Bank, Credit Suisse
80 companies advised globally, across SaaS, professionl services, consulting, fintech
Worked with Santander Bank, Corporation of London, Institute of Sales Professionals
When Clients Typically Engage
When Clients Typically Engage
Growth has stalled despite sustained effort
Market positioning feels unclear or too broad
Sales cycles are long and unpredictable
Expansion into new regions is underperforming
Teams are active, but leadership lacks clarity on what’s working
From Strategy to Predictable Pipeline
From Strategy to Predictable Pipeline
Many of our advisory engagements culminate in building the automated commercial system to execute the strategy. Explore our dedicated Pipeline-as-a-Service offering
Core Advisory & Execution Focus
Core Advisory & Execution Focus
Commercial & Growth Strategy
Commercial & Growth Strategy
Defining where the business should compete, which customers to prioritise, and how revenue is created in practice
Market Entry & Market Validation
Market Entry & Market Validation
Testing demand, pricing, and buyer response before committing capital or scaling activity
Positioning & Value Proposition
Positioning & Value Proposition
Clarifying the problem you solve, who it is for, and why buyers should choose you
Customer Acquisition Systems
Customer Acquisition Systems
Designing structured approaches to reach, engage, and convert senior decision-makers
Sales Strategy & Deal Flow Management
Sales Strategy & Deal Flow Management
Improving how opportunities are created, qualified, progressed, and closed
Growth Execution & Enablement
Growth Execution & Enablement
Hands-on support with execution, tooling, and commercial visibility to ensure strategy turns into results
Get Started: Explore Pipeline-as-a-Service
How We Typically Work
How We Typically Work
Commercial Diagnosis: Identify what is constraining growth and where focus is being lost.
Market & Buyer Clarity: Define the highest-value customer, problem, and buying trigger.
Strategy & Prioritisation: Decide what to double down on—and what to stop.
Execution Support: Translate strategy into action across sales, marketing, and leadership decisions.
Ongoing Review and Course Correction: Regular checkpoints to refine, adjust, and maintain momentum.
A structure approach to problem solving
Click the video below to hear from Selina; how our service skyrocked their sales
Click the video below to hear from Selina; how our service skyrocked their sales
Case Studies
Case Studies
Enterprise Sales Enablement Platform
Industry: B2B SaaS - Sales Enablement
Location: United States (New York-based, selling nationally)
Target Customers: Mid-market and enterprise organisations
Typical Contract Size: $75k–$200k ARR
Sales Cycle: 6–9 months
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